|
JANUARY 2008
Air Berlin starts the year with a new brand appearance: its positioning as a global company with an international logo, the new “airberlin” lettering and a new motto: “airberlin. Your Airline”. All Air Berlin aircraft are soon fitted with the new insignia.
APRIL 2008
Passengers can now check in for Air Berlin flights while travelling. With the MMS check-in, the boarding pass is sent directly to a mobile phone. All important passenger information such as name, flight number and seat reservation is read via a barcode on the mobile display at the departure gate.
JUNE 2008
Air Berlin launches the “Jump” cost reduction programme to improve profitability throughout the Group. Starting with the winter flight schedule in November, capacity, flight schedules, the network and the fleet are optimised and the organisation streamlined. Aircraft with high fuel consumption are taken out of service, while unprofitable routes are discontinued. At the same time, more flights are offered to destinations with high demand.
OCTOBER 2008
S7 Airlines, Russia’s largest domestic airline, Air Berlin and Austria’s NIKI sign a code-share agreement for routes to Moscow from Frankfurt, Düsseldorf, Munich, Hanover and Vienna. Bookings for these flights are offered without restrictions. This means a single ticket can be used for a flight from Moscow via Munich to Palma de Mallorca.
NOVEMBER 2008
The first of a total of ten Q400 turboprops that Air Berlin ordered from Canadian manufacturer Bombardier takes off. These comfortable, fuel-efficient aircraft, which can travel almost as fast as jets, will considerably lower costs compared to the previously employed Fokker 100 model. Air Berlin will also make an active contribution to the protection of the environment: at full capacity, the Q400 emits approximately 30 per cent less CO2 than jets of a comparable size. |
|
|
